Four Generations of Innovation
Cris Proler takes 4 generations of metal recycling to heart. The Proler Group was founded as the result of a combination of unprecedented successes and hard lessons. More than anything, he and his team believe that doing the right thing is what matters most. It is this legacy of character that continues to be the engine for success for many generations to come.
In the early 1900s, with nothing but a horse and a wheelbarrow, Ben Proler, the founder of Proler Steel, collected bones to sell to chemical plants. Eventually, this led to his collecting surplus metal from the chemical plants to sell.
Four generations and a legacy of industry successes later, CEO Cris Proler is ushering in the next era of metal with Proler Group. "My grandfather, Izzie, my father, Bill, and godfather, Ronny, had a tremendous influence on how I carry on the family legacy," Proler says. "They have passed along invaluable industry knowledge and the strong commitment to customers that still drive the company today."
Proler Group was established and still runs on the belief that customers worldwide would benefit from the experience and one-on-one service that define the Proler name. The Proler Group is the result of a long-standing family vision to work more closely with customers, both locally and globally, to provide services tailored to their needs – from basic metal recycling to complete recycling program management.